Conferinţa de Diseminare, Marketing şi Sistematizare pentru Coordonatorii şi Partenerii din Proiectul Socrates

Între Ideal şi Realizare

IAŞI, ROMÂNIA / 11 - 15 OCTOMBER 2006

AGENDA

Ziua 1 (11 Octombrie 2006)

19:30- Cocktail organizat de Fundaţia EuroEd (pentru participanţii care ajung înainte de 19:00, 11 octombrie)

(Întâlnire la ora 19:15 în holul hotelului)

Ziua 2 (12 Octombrie 2006)

08:00-09:00 Înregistrare (Sala de conferinţă - Recepţie)

09:00–09:30 Discursuri de Întâmpinare (Sala de conferinţă)

Anca Colibaba, Preşedinte Fundaţia EuroEd, coordonator DissMark – în deschidere

Autorităţi locale (Prefectură, Primărie)

Ministerul Român al Educaţiei / Agenţia Naţională

William Aitchison, Administrator, Multilingualism Policy Unit,

Comisia Europeană (Directoratul General pentru Educaţie şi Cultură)

09:30-09:50 DissMark, un proiect inovator pe piaţa ofertelor educaţionale - Anca Colibaba

09:50-10:40 Sesiunea de lucrări (Sala de Conferinţă)

Movers and shakers? Designing language projects for impact - John McGovern, Director Marketing şi Recrutare, Lancaster University, UK

10:40-11:10 Pauza de cafea şi prezentarea produselor proiectului - partea 1 (Sala de Cocktail)

11:10-12:00 Sesiunea de lucrări (Sala de Conferinţă)

Pomovarea produselor din proiect - instrumente & tehnici de marketing - Michael Carrier, Director Executiv, International House World Organisation, Londra

12:00-12:50 Sesiunea de lucrări (Sala de Conferinţă)

How NOT to reinvent the wheel. A few words on valorisation – Laura Popa, Head of Public Policies, Valorisation and Image Department, National Agency for Community Programmes in the Field of Education and Vocational Training, Romania

12:50-14:00 Cocktail (Restaurant Unirea)

14:00-14:50 Sesiunea de lucrări (Sala de Conferinţă)

Developing your Fundraising & Marketing Strategy - John Baguley, Director, International Funding Consultancy

14:50-15:20 Pauza de cafea şi prezentarea produselor proiectului – partea 2 (Sala de Cocktail)

15:20-16:10 Sesiunea de lucrări (Sala de Conferinţă)

Maximising web appeal and impact

How to plan for effective and appealing websites - David Wilson, Educational Media Consultant, UK

Internet dissemination, the Kindersite example - Joel Josephson, Kindersite LTD, UK

16:10-17:00 Workshop-uri:

1. David Wilson: Designing a homepage

(Sala de Training)

2. Joel Josephson: ‘The Eyeball Show’ or which dissemination channels

(Sala de Conferinta)

17:15-17:45 Lingua Connections: the network to increase the impact of your language project - Katerina

Kolyva: Managing Director, European Cultural Interactions, Lingua Connections project co-ordinator,

Greece

18:15-19:30 Vizitarea centrului orasului iasi

20:00- Seara Romaneasca si Cocktail la Centrul Cultural German

(Intalnirea la 19:40 in holul hotelului)

Ziua 3 (13 Octombrie 2006)

09:00 - 10:00 Sesiunea de lucrări (Sala de Conferinţă)

How to publish and commercialise lingustic products - Pino Francese: Marketing consultant –

Project Manager Hocus and Lotus, Italy

Short introduction of the two workshops to be delivered by:

Magdalena Panova, Editor, Lettera Publishers, Bulgaria

Joanne Greig, Director of Marketing, Europe, Macmillan and Oana Nica - Managing Director,

Macmillan Romania

10:00 - 11:00 Workshop-uri:

1. How the quality and the attractiveness contribute to the marketing of the product ‘Bulgarian for foreigners” - Magdalena Panova, Editor, Lettera Publishers, Bulgaria

(Sala de Training)

2. Making your ideas known - Joanne Greig, Macmillan Marketing Director & Oana Nica, Macmillan Romania

(Sala de Conferinte)

11:15 - 11:45 Pauza de cafea şi prezentarea produselor proiectului – partea 3 (Sala de Cocktail)

11:45 - 12:45 Sesiunea de lucrări (Sala de Conferinţă)

“Selling” “the Impossible” - Oana Zidaru, Head of Communication and Arts, British Council, Romania

Short introduction of the three workshops to be delivered by:

Lidwien van Dixhoorn, Head of French language department Radio France Internationale, Coordinator of the Lingua1 project “Mission Europe”.

David Roethler, Project Manager, Community Radio Station, Austria

Armin Hottmann, Media Educator, Kulturring in Berlin e.V., Coordinator of the Lingua 1 Project

Speech Bubbles, Germany

12:45 - 14:15 Pranz (Restaurant Unirea)

14:15 - 15:15 Workshop-uri:

1. David Roethler: Social Software and Dissemination of Project Results - Weblogs and Podcasting

(Sala de Conferinte)

2. Armin Hottmann: Video and Television as a tool for the dissemination of language projects

(Sala de Training)

3. Lidwien van Dixhoorn: The media, their languages and their function in the communication on educational projects

(Sala de Cocktail)

15:30-16:00 Pauza de cafea şi prezentarea produselor proiectului – partea 4 (Sala de Cocktail)

16:00-16:30 Sesiunea de lucrări (Sala de Conferinţă)

Involvement of national Agencies in the Disesemination of Lingua best practices: the Universe of Laguages project: U-Lang - Florin Popa, Co-ordinator of Lingua, Minerva and Centralised Preparatory visits, National Agency for Community Programmes in the Field of Education and Vocational Training, Romania

16:00-16:30 Sesiunea de lucrări (Sala de Conferinţă)

The management of Languages in the Lifelong Learning Programme - Gillian McLaughin, Lingua

Project Manager, Education, Audiovisual & Culture Executive Agency, European Commission

17:00- 18:15 Sesiunea de inchidere a lucrarilor Conferintei (Sala de Conferinte)

Raportarea rezultatelor workshop-urilor, discutii si evaluari

Preadrea chestionarelor de evaluare (Sala de Conferinta)

18:30-19:30 Cumparaturi (optional)

20:00- Cina la restaurantul Majestic

(Intalnirea la 19:40 in holul hotelului)

Ziua 4 (14 Octombrie 2006)

08:00-21:00 Excursie la Manastirile bucovinene