Dissemination, Marketing and Networking Conference for Socrates Project Co-ordinators and Partners

Between Ideal and Fait Accompli

Iasi, Romania

11 – 15 October 2006

Day 1 (11 October 2006)

19:30- Welcome cocktail organised at EuroEd Foundation (for participants arriving on 11 October

before 19:00)

(Meeting at 19:15 in the hotel lobby)

Day 2 (12 October 2006)

08:00-09:00 Registration (Conference Room - Reception area)

09:00–09:30 Welcome Speeches (Conference Room)

Anca Colibaba, President, EuroEd Foundation, DissMark project co-ordinator - opening

Local authorities (Prefecture, City Hall)

Romanian Ministry of Education / National Agency

William Aitchison, Administrator, Multilingualism Policy Unit,

European Commission (Directorate-General for Education and Culture)

09:30-09:50 DissMark, a project about how to introduce innovation in the educational market - Anca Colibaba

09:50-10:40 Plenary Session (Conference Room)

Movers and shakers? Designing language projects for impact - John McGovern, Director of Marketing and Recruitment, Lancaster University, UK

10:40-11:10 Coffee accompanying project products fair - session 1 (Musique & Cocktail Room)

11:10-12:00 Plenary Session (Conference Room)

Promoting project outcomes - marketing tools & techniques - Michael Carrier, Executive Director, International House World Organisation, London

12:00-12:50 Plenary Session (Conference Room)

How NOT to reinvent the wheel. A few words on valorisation – Laura Popa, Head of Public Policies, Valorisation and Image Department, National Agency for Community Programmes in the Field of Education and Vocational Training, Romania

12:50-14:00 Cocktail Lunch (Unirea Restaurant)

14:00-14:50 Plenary Session (Conference Room)

Developing your Fundraising & Marketing Strategy - John Baguley, Director, International Funding Consultancy

14:50-15:20 Coffee accompanying project products fair - session 2 (Musique & Cocktail Room)

15:20-16:10 Plenary Session (Conference Room)

Maximising web appeal and impact

How to plan for effective and appealing websites - David Wilson, Educational Media Consultant, UK

Internet dissemination, the Kindersite example - Joel Josephson, Kindersite LTD, UK

16:10-17:00 Concurrent workshops on website attractivity:

1. David Wilson: Designing a homepage

(Training Room)

2. Joel Josephson: ‘The Eyeball Show’ or which dissemination channels

(Conference Room)

17:15-17:45 Lingua Connections: the network to increase the impact of your language project - Katerina

Kolyva: Managing Director, European Cultural Interactions, Lingua Connections project co-ordinator,

Greece

18:15-19:30 Walking tour: Iasi city centre

20:00- Romanian Evening and Cocktail at the German Cultural Centre

(Meeting at 19:40 in the hotel lobby)

Day 3 (13 October 2006)

09:00 - 10:00 Plenary Session (Conference Room)

How to publish and commercialise lingustic products - Pino Francese: Marketing consultant –

Project Manager Hocus and Lotus, Italy

Short introduction of the two workshops to be delivered by:

Magdalena Panova, Editor, Lettera Publishers, Bulgaria

Joanne Greig, Director of Marketing, Europe, Macmillan and Oana Nica - Managing Director,

Macmillan Romania

10:00 - 11:00 Concurrent workshops on products publishing:

1. How the quality and the attractiveness contribute to the marketing of the product ‘Bulgarian for foreigners” - Magdalena Panova, Editor, Lettera Publishers, Bulgaria

(Training Room)

2. Making your ideas known - Joanne Greig, Macmillan Marketing Director & Oana Nica, Macmillan Romania

(Conference Room)

11:15 - 11:45 Coffee accompanying project products fair - session 3 (Musique & Cocktail Room)

11:45 - 12:45 Plenary Session (Conference Room)

“Selling” “the Impossible” - Oana Zidaru, Head of Communication and Arts, British Council, Romania

Short introduction of the three workshops to be delivered by:

Lidwien van Dixhoorn, Head of French language department Radio France Internationale, Coordinator of the Lingua1 project “Mission Europe”.

David Roethler, Project Manager, Community Radio Station, Austria

Armin Hottmann, Media Educator, Kulturring in Berlin e.V., Coordinator of the Lingua 1 Project

Speech Bubbles, Germany

12:45 - 14:15 Lunch (Unirea Restaurant)

14:15 - 15:15 Concurrent workshops on media / information campaigns:

1. David Roethler: Social Software and Dissemination of Project Results - Weblogs and Podcasting

(Conference Room)

2. Armin Hottmann: Video and Television as a tool for the dissemination of language projects

(Training Room)

3. Lidwien van Dixhoorn: The media, their languages and their function in the communication on educational projects

(Musique & Cocktail Room)

15:30-16:00 Coffee accompanying project products fair – session 4 (Musique & Cocktail Room)

16:00-16:30 Plenary Session (Conference Room)

Involvement of national Agencies in the Disesemination of Lingua best practices: the Universe of Laguages project: U-Lang - Florin Popa, Co-ordinator of Lingua, Minerva and Centralised Preparatory visits, National Agency for Community Programmes in the Field of Education and Vocational Training, Romania

16:00-16:30 Plenary Session (Conference Room)

The management of Languages in the Lifelong Learning Programme - Gillian McLaughin, Lingua

Project Manager, Education, Audiovisual & Culture Executive Agency, European Commission

17:00- 18:15 Conference Closing Session (Conference Room)

Reports from the concurrent workshops, discussions, evaluation and wrap-up

Handing in the evaluation forms (Conference Room)

Evaluation forms collected by organisers from each participant

18:30-19:30 Shopping session (optional)

20:00- Official Dinner at Majectic Restaurant

(Meeting at 19:40 in the hotel lobby)

Day 4 (14 October 2006)

08:00-21:00 Cultural trip to the Bucovina Monasteries